Smart Marketing in the COVID-19 Era

Nobody had these kinds of plans for own business at the beginning of 2020, and didn’t know anything about the new adaptation was brought by the COVID-19 pandemic.

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Nobody had these kinds of plans for own business at the beginning of 2020, and didn’t know anything about the new adaptation was brought by the COVID-19 pandemic. Now, our current world looks totally different from the pre-pandemic world. Thanks to the service companies taking necessary health precautions, homeowners can still reach their emergency needs. This situation makes these companies ask themselves whether the company should implement a marketing strategy right now despite its expenses during these challenging times?

The answer is complete YES. You should be marketing but get rid of the “all or nothing” mentality for this process and focus on the current market with your marketing efforts. Your marketing style should be neither under-marketing nor over-marketing. Because under-marketing can make you lose opportunities to build your brand awareness in the competition area, and over-marketing can make you unable to provide the high-level service you did before because of the increasing workload. Both can hurt your business in the short and long term.

Therefore, your marketing style should be smart marketing to grow your business and make your company more profitable. Smart marketing includes looking at your size, workload, revenues, current market, customer segments, and capacity to grow or downsize your company. Marketing is not something that needs to be turned on or off when you want. Your marketing strategy should include different marketing components, which makes sense for your business and your market. You should regularly evaluate the current marketing strategy, impacts of your marketing components, and make adjustments accordingly.

In some cases, you can cut down on your marketing expenses and capacity. But it would be best if you remembered that there is no guarantee that you won’t face a situation which changes the world like Covid-19.

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